The KANO model classifies requirements into 5 types: Must-be (expected; its absence causes dissatisfaction), One-dimensional (the better, the more satisfied), Attractive (delights if present, no complaint if absent), Indifferent (doesn't matter), Reverse (presence actually causes dissatisfaction). Answer two questions per requirement: with / without the feature.

VOC (Voice of Customer) turns raw customer voice (vague, subjective descriptions) into measurable CTQs (Critical To Quality). Enter one customer quote per line.

An affinity diagram (KJ method) automatically groups a large set of ideas, opinions or problems by similarity, helping reveal patterns and themes. Enter one card per line.